You’ll be scored based on the following 3 key areas:
Cash Flow and Settlement Lag
Measures your agency's exposure to delayed settlement cycles and market clearance rate drops.
Operational Liquidity
Evaluates your buffer for fixed operational overhead (payroll, rent, and marketing) during cash flow squeezes.
Forward Infrastructure
Assesses whether your agency relies on reactive, static P&L statements or dynamic 12-month forward forecasting.